CORPORATE GIFTS AS MARKETING STRATEGY

CORPORATE GIFTS AS MARKETING STRATEGY


It is well known: working in a team or in a company is a stimulating experience, because it leads the individual to contact with different realities.

Beside the possibility of coming into contact with new people, there is also the need to accept some rules, not all of them supported, or rather, some decidedly pleasant ones: one of these is the good habit, on the occasion of anniversaries, national holidays, celebrations or special dates, to make customers and employees corporate gifts.

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It’s a good way, experts say, to retain the internal and external customer, and an equally valid support to build a good corporate image.

It can be Christmas, Easter, the Women’s Day, in short, an opportunity of all respect, when you have almost the obligation to draw up a list (even more than one, at times) of people who you need to make a tribute for not risk of being forgotten, to imprint the logo of your business: suppliers, customers, employees, collaborators, drivers, secretariesand whoever you want.

It is good to repeat often, said the Latins, repetitaiuvant: a visible image in many different places, in fact, remains more easily and longer in the mind, especially if it is unusual or directly connected to the concept it expresses.

That’s why it’s so useful to look for a representative gift of yourself among the company gadgets, that act as a bridge in an immediate way with your business.

The occasion is not just an “official” party: it can also be a recurrence linked to the life of the company or team: the establishment of the activity, the tenth anniversary, the millionth customer, the doubled turnover, are all opportunities for remember and to decide to give your employees some company gadgets (maybe customized).

Perfect for your marketing campaigns could be a beautiful engraved pocket watch, a refined gift for your best customers. Personalization is a must, perhaps with a logo, which is immediately attributable to your company. A beautiful gift that will amaze your customers or anyone you think can be a good foothold for the growth of your business.